Sugarsplashes

Connecting Professionals: Building a Unified Platform for AllExperts.com.au

Our team collaborated with AllExperts.com.au, a premier platform for finding specialized professionals across various industries in Australia. Our mission was to create a seamless, cohesive experience that combines informative content, an expert directory, and a user-friendly interface for managing expert profiles—all within a single, optimized platform.

Our mission: To unify AllExperts.com.au’s presentation site and expert directory, enabling both professionals and clients to easily navigate the platform and access the resources they need. The solution includes a dynamic administrative panel, empowering our client to manage profiles, categories, and content efficiently while maintaining an SEO-friendly structure.

Results: By consolidating multiple components into one powerful platform, we’ve streamlined the AllExperts.com.au experience, making it simpler for professionals to showcase their skills and for users to find the right experts. The site’s optimized structure has led to improved SEO performance, driving higher traffic and engagement. The outcome: AllExperts.com.au now stands as a versatile, easy-to-manage platform, reflecting its authority in the market for professional services.

The Process

Our team was approached by AllExperts.com.au, an ambitious platform dedicated to connecting Australians with top-notch professionals across a wide array of industries. The vision was to create a centralized, seamless experience that would make it easy for users to explore expert profiles, read about their specialties, and get in touch—all while offering professionals a robust platform to showcase their expertise and connect with potential clients.

To set this vision in motion, we collaborated closely with AllExperts.com.au to understand their goals and the unique needs of their audience. We began by unifying the presentation site, expert directory, and user area into one cohesive platform, using Statamic to streamline content and improve site structure for SEO. This integration ensured that users could easily access all the information they need in one place, without navigating across multiple subdomains. Our UX designers focused on creating a clean, intuitive layout that makes it simple for users to explore and find experts based on their specific needs.

Another key feature we implemented was a comprehensive administrative panel, powered by Nova. This tool empowers the AllExperts.com.au team to efficiently manage expert profiles, update categories, and make content changes—all without needing extensive technical skills. This functionality keeps the site fresh and relevant while allowing the client to maintain control over essential aspects of their platform.

The results of the new platform were compelling. With an optimized site structure, AllExperts.com.au quickly saw improved search rankings and increased organic traffic, making it easier for users to find and connect with the right professionals. The enhanced user experience also boosted engagement, as clients can now seamlessly navigate between the presentation content and expert directory.

The success of this project is a testament to the impact a unified platform can have on customer experience, brand visibility, and operational efficiency. By creating a powerful, all-in-one solution, we’ve positioned AllExperts.com.au as a go-to resource in the professional services market, helping them connect with a growing community of users across Australia.